Thanks to all of you who responded to our survey about changing our name from RatesMate to something else.
We have received over 50 suggested alternatives and also some interesting comments on why the name should not be changed.
In this survey we raised the following issues:
The website known as RatesMate.com.au has been available for subscription since April 2006.
It has been suggested to us that the name is not appropriate and should be changed.
Whilst many have said that the name is "catchy", our market research has indicated three main issues with the name RatesMate:
1. The "Mate" in RatesMate is not appropriate for a technical reference resource used by financial professionals. It sounds unprofessional.
2. The name is too similar to mates rates and many people say it incorrectly.
3. The site now offers much more information than just rates and the name is misleading.
Chartered Accountant - SMSF & Financial Planning Specialist